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The Impact of AI Chatbot and Brand Personality on Gen Z Consumer Behavior in Vietnamese SMEs

Vuong Gia Ky Nam*, Nguyen Chau Thien Kim, Bui Yen Linh, Nguyen Lam Cat Tuong & Vu Khac Trong

PDF | DOI: https://doi.org/10.61602/jdi.2025.8x.xx

Analysis of Barriers to E-Government Implementation in Vietnam

Dao Van Nam* & Nguyen Thi Thanh Thao

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.01

The Impact of Knowledge Management-Driven Human Resource Management Activities on the Vietnam Southeast Region Based Logistics Service Providers’ Performance

Nguyen Thanh Hung

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.02

Research on Job Turnover Intention of Young People in Ho Chi Minh City

Nguyen Khac Hieu*, Nguyen Khoa Nam An, Le Thai Bao, Nguyen Thi Xuan Tien, Ngo Nhat Tien & Mai Thanh Trung

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.03

The Impact of Social Media Communication and Customer Experience in Healthcare Services: A Case Study of Tam Anh General Hospital

Ngoc-Hong Duong* & Chau Nguyen Mi Xuan

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.04

The Impact of Virtual Influencer Attributes in Communication on Gen Z's Purchase Intention in Ho Chi Minh City

Nguyen Vo Thao Vy, Doan Dinh Vinh & Tran Ngoc Anh Vu*

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.05

Digital Transformation and Its Relationship with Operational Efficiency: An Experimental Study at Vietnamese Joint-Stock Commercial Banks

Nguyen Minh Nhat* & Kieu Thi Kim Ngan

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.06

Developing A Scale to Study the Relationship Between Corporate Social Responsibility, Job Engagement and Hospital Brand Image: The Mediating Role of Related Factors

Nguyen Hoang Dung*, Nguyen Hai Quang, Le Si Tri & Van Phuong Trang

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.07

Customer Satisfaction and Consumer Behavior: The Mediating Role of Digital Banking in Binh Duong

Luong Huynh Anh Thu

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.08

Factors Influencing Social Media Engagement on TikTok: A Study of Global Smartphone Brands in Vietnam

Nguyen Le Quoc Ca, Pham Thi Minh Ly & Tran Cong Duc*

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.09

The Impact of Virtual Reality Experience Factors on Sustainable Marketing Campaign Performance: The Role of Immersion, Interaction, Emotion and Educational Content

Nguyen Hoang Phan

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.10

The Effectiveness of the Business Simulation Game Global Bike Go in Teaching the Subject of Enterprise Resource Planning (ERP) and Sustainable Development Education

Phan Ngoc Bao Tam & Nguyen Quang Hung*

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.11

Factors Influencing Farmers’ Decision to Apply Internet of Things Technology in Vegetable Production in Lam Dong Province

Hoang Ha Anh* & Tran Thi Anh Thu

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.01

Published issues

Issue 82 May & June 2025

Issue 81 March & April 2025

Issue 80 January & February 2025

Issue 79 November & December 2024

Issue 78 September & October 2024

Issue 77 July & August 2024

Issue 76 May & June 2024

Issue 75 March & April 2024

Issue 74 January & February 2024

Issue 73 (83) November & December 2023 Industrial revolution 4.0 with science - technology development in Vietnam

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Ho Chi Minh City University of Economics and Finance - UEF

License No. 563/GP-BTTTT. Issued on 22nd November 2022

Address: 141-145 Dien Bien Phu, Ward 2, Binh Thanh District, Ho Chi Minh City

Telephone: +84 818 437 136

Email: jdi@uef.edu.vn