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The Impact of AI Chatbot and Brand Personality on Gen Z Consumer Behavior in Vietnamese SMEs

Vuong Gia Ky Nam*, Nguyen Chau Thien Kim, Bui Yen Linh, Nguyen Lam Cat Tuong & Vu Khac Trong

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.01

Research on Factors Affecting Green Buying Behavior of Consumers in Ho Chi Minh City

Dang Hoang Son

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.02

Celebrity Endorsement and Social Media Influencer Marketing: Case Study in Ho Chi Minh City

Duong Bao Trung & Nguyen Vuong Hoai Thao*

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.03

The Impact of Brand Hate on Non-Repurchase Intentions Across Offline and Online Channels in Hospitality Services

Tran Cong Duc, Tran Thi Thu Phuong* & Nguyen Thi Kim Thoa

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.04

Quantifying Internet's Economic Effects on Consumption: A Southeast Asian Study Using Econometric Models

Nguyen Duy Quang

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.05

Customer Support for Sustainability: The Empirical Analysis in Online Shopping Context

Phan Tran Duc Lien & Nguyen Thi Hai Binh*

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.06

Demographic Insights into the Adoption of Digital Innovations in Agriculture: Segmenting Adopters and Non-Adopters among Vietnamese Farmers

Nguyen Le Hoang Long* & Tran Hoang Nam

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.07

The Impact of Social Media on FOMO and Fear of Exclusion: A Study on Social Media Users' Behavior in Vietnam

Nguyen Duy Phuong

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.08

The Impact of Extracurricular Activities on Skills Development of Learners: Evidence From Universities in Ho Chi Minh City

Ha Thi Thuy*, Nguyen Le Phuong Anh, Nguyen Tran Thanh Ha & Doan Hang Huong Quyen

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.09

Understanding Lurking Behavior through Intrinsic Motivation: A Behavioral Psychology Approach

Nguyen Tra My*, Tran Thi Van Anh, Tran Chi Cuong, Tran Minh Vu, Le Ba Hung & Do Tran Ha Anh

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.10

The Impact of Sustainable Social Media Marketing on Recruitment Brand Building: The Mediating Role of Social Media Brand Experience

Nguyen Thi Thom

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.11

Examining the Impact of Foreign Direct Investment on Domestic Firm Innovation in Vietnam

Huynh Thi Ngoc Hien & Doan Thi Thu Uyen*

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.12

Solutions to Management and Mitigation of Vietnam’s Greenhouse Gases at Airports

Pham Quang Huy* & Le Nhut Hai

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.13

Analysis of Barriers to E-Government Implementation in Vietnam

Dao Van Nam* & Nguyen Thi Thanh Thao

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.01

The Impact of Knowledge Management-Driven Human Resource Management Activities on the Vietnam Southeast Region Based Logistics Service Providers’ Performance

Nguyen Thanh Hung

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.02

Research on Job Turnover Intention of Young People in Ho Chi Minh City

Nguyen Khac Hieu*, Nguyen Khoa Nam An, Le Thai Bao, Nguyen Thi Xuan Tien, Ngo Nhat Tien & Mai Thanh Trung

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.03

The Impact of Social Media Communication and Customer Experience in Healthcare Services: A Case Study of Tam Anh General Hospital

Ngoc-Hong Duong* & Chau Nguyen Mi Xuan

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.04

The Impact of Virtual Influencer Attributes in Communication on Gen Z's Purchase Intention in Ho Chi Minh City

Nguyen Vo Thao Vy, Doan Dinh Vinh & Tran Ngoc Anh Vu*

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.05

Digital Transformation and Its Relationship with Operational Efficiency: An Experimental Study at Vietnamese Joint-Stock Commercial Banks

Nguyen Minh Nhat* & Kieu Thi Kim Ngan

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.06

Developing A Scale to Study the Relationship Between Corporate Social Responsibility, Job Engagement and Hospital Brand Image: The Mediating Role of Related Factors

Nguyen Hoang Dung*, Nguyen Hai Quang, Le Si Tri & Van Phuong Trang

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.07

Customer Satisfaction and Consumer Behavior: The Mediating Role of Digital Banking in Binh Duong

Luong Huynh Anh Thu

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.08

Factors Influencing Social Media Engagement on TikTok: A Study of Global Smartphone Brands in Vietnam

Nguyen Le Quoc Ca, Pham Thi Minh Ly & Tran Cong Duc*

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.09

The Impact of Virtual Reality Experience Factors on Sustainable Marketing Campaign Performance: The Role of Immersion, Interaction, Emotion and Educational Content

Nguyen Hoang Phan

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.10

The Effectiveness of the Business Simulation Game Global Bike Go in Teaching the Subject of Enterprise Resource Planning (ERP) and Sustainable Development Education

Phan Ngoc Bao Tam & Nguyen Quang Hung*

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.11

Apply Six Sigma to Improve the Defect Rate at the Fiber Cable Manufacturing Company

Le Tran Thu Thao, Nguyen Thi Anh Van* & Nguyen Khac Hieu

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.12

Customer trust and retention in online shopping in Ho Chi Minh City

Tran Thi Thuy Nguyen & Tran Cong Duc*

PDF | DOI: https://doi.org/10.61602/jdi.2025.84.13

Factors Influencing Farmers’ Decision to Apply Internet of Things Technology in Vegetable Production in Lam Dong Province

Hoang Ha Anh* & Tran Thi Anh Thu

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.01

Driving the Future: Unpacking Factors Influencing Passengers' Switch to Electric Taxis in Ho Chi Minh City

Nguyen Le Hoang Long

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.02

Non-Immersive Virtual Reality Technology in Enhancing Customer Experience and Housing Purchase Intention

Dinh Tien Minh*, Le Thi Hong Van & Tran Lam Tam Nhu

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.03

Establishing a Port Community System: The Necessary Solution for the Sustainable Development of Logistics in Vietnam’s Southeast Region

Nguyen Van Cuong, Nguyen Van Tung & Chu Thi Hue*

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.04

The Effects of Characteristics of In-Store Retail Technology on Customer Citizenship Behavior

Phan Cong Thao Tien, Thai Dien Ngoc Truc & Nguyen Thi Tuyet Nga*

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.05

Influences of Green Marketing on Students' Green Consumption Decision at Ho Chi Minh City University of Economics and Finance, Vietnam

Le Quang Hung, Nguyen Hoang Trieu Vy*, Le Hieu Nghia, Le Thanh Hai & Le Kim Nguyen

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.06

Emotion in Motion: Hedge Fund Managers’ Social Media Sentiment and Performance Across the COVID-19 Shock

Ngo Minh Vu

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.07

The Relationship Between Electronic Word-of-Mouth, Travel Intention and Forwarding Information: A Study in Da Nang City

Ngo Dinh Tam*, Phuoc Minh Hiep & Lam Thi My Lan

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.08

Influence of TikTok Content on Gen Z's Shopping Intentions in Ho Chi Minh City

Nguyen Thai Dung & Duong The Duy*

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.09

Competition Between Designers and Artificial Intelligence: Confrontation or Cooperation

Vo Dinh Nga

PDF | DOI: https://doi.org/10.61602/jdi.2025.85.10

Published issues

Issue 82 May & June 2025

Issue 81 March & April 2025

Issue 80 January & February 2025

Issue 79 November & December 2024

Issue 78 September & October 2024

Issue 77 July & August 2024

Issue 76 May & June 2024

Issue 75 March & April 2024

Issue 74 January & February 2024

Issue 73 (83) November & December 2023 Industrial revolution 4.0 with science - technology development in Vietnam

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Ho Chi Minh City University of Economics and Finance - UEF

License No. 563/GP-BTTTT. Issued on 22nd November 2022

Address: 141-145 Dien Bien Phu, Gia Dinh Ward, Ho Chi Minh City

Telephone: +84 818 437 136

Email: jdi@uef.edu.vn