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Factors Influencing Social Media Engagement on TikTok: A Study of Global Smartphone Brands in Vietnam
Nguyen Le Quoc Ca, Pham Thi Minh Ly & Tran Cong Duc*
PDF | DOI: https://doi.org/10.61602/jdi.2025.84.09
Ho Chi Minh City University of Economics and Finance - UEF
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