The Gamble of Blind Boxes: How Curiosity and Social Value Drive Impulsive Buying and DepressionQuynh Le Dung Nguyen, Thu Nhat Anh Tran, Trung Thanh Nguyen, Anh Thi Ngoc Nguyen, Ha Thai Luong, Mai Hong NguyenPublication date: 2026Keywords: blind box; curiosity; depression; impulsive purchase; social value