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Impacts of Fashion Influencers on Consumers’ Purchase Intention at Ho Chi Minh City

Nguyen Khac Hieu, Do Minh An, Pham Thi Van Anh, Khong Thi Thanh Lam, Nguyen Thu Thuy, Nguyen Ngoc Phuong Uyen
Publication date: 2026
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DOI: https://doi.org/10.61602/jdi.2026.86.01
Keywords: Theory of planned behavior;TPB; Influencers; Brand attitude; Purchase intention

Abstract:

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