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Gen Z Adoption of AI Virtual Assistants for Personalized Shopping: Motivations and Barriers in Ho Chi Minh City

Vo The Sinh, Ho Gia Nhu, Ly Kien Van, Nguyen Tran Lam Tu
Publication date: 2026
Keywords: AI virtual assistants; Attitudes; Barriers; Motivators; Personalized shopping
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Ho Chi Minh City University of Economics and Finance - UEF
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