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The Impact of Virtual Influencer Attributes in Communication on Gen Z's Purchase Intention in Ho Chi Minh City
Nguyen Vo Thao Vy, Doan Dinh Vinh & Tran Ngoc Anh Vu*
PDF | DOI: https://doi.org/10.61602/jdi.2025.84.05
Ho Chi Minh City University of Economics and Finance - UEF
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