Navigating Dual Identities: How Bicultural Consumers Leverage Luxury Consumption to Cope with Perceived Discrimination and Enhance Well-Being

Cao Nhat Tuan, Nguyen Hoang Sinh

Publication date: 2025

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Keywords: Perceived Discrimination; Luxury Consumption; Bicultural Identity; Relative Deprivation; Well-Being

Abstract:

Navigating Dual Identities: How Bicultural Consumers Leverage Luxury Consumption to Cope with Perceived Discrimination and Enhance Well-Being