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Số 83 Tháng 07-08/2025

Trang bìa & Mục lục

The Impact of AI Chatbot and Brand Personality on Gen Z Consumer Behavior in Vietnamese SMEs

Vuong Gia Ky Nam*, Nguyen Chau Thien Kim, Bui Yen Linh, Nguyen Lam Cat Tuong & Vu Khac Trong

Trang: 1-11

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.01

Research on Factors Affecting Green Buying Behavior of Consumers in Ho Chi Minh City

Dang Hoang Son

Trang: 12-17

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.02

Celebrity Endorsement and Social Media Influencer Marketing: Case Study in Ho Chi Minh City

Duong Bao Trung & Nguyen Vuong Hoai Thao*

Trang: 18-25

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.03

The Impact of Brand Hate on Non-Repurchase Intentions Across Offline and Online Channels in Hospitality Services

Tran Cong Duc, Tran Thi Thu Phuong* & Nguyen Thi Kim Thoa

Trang: 26-35

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.04

Quantifying Internet's Economic Effects on Consumption: A Southeast Asian Study Using Econometric Models

Nguyen Duy Quang

Trang: 36-43

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.05

Customer Support for Sustainability: The Empirical Analysis in Online Shopping Context

Phan Tran Duc Lien & Nguyen Thi Hai Binh*

Trang: 44-51

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.06

Demographic Insights into the Adoption of Digital Innovations in Agriculture: Segmenting Adopters and Non-Adopters among Vietnamese Farmers

Nguyen Le Hoang Long* & Tran Hoang Nam

Trang: 52-62

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.07

The Impact of Social Media on FOMO and Fear of Exclusion: A Study on Social Media Users' Behavior in Vietnam

Nguyen Duy Phuong

Trang: 63-71

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.08

The Impact of Extracurricular Activities on Skills Development of Learners: Evidence From Universities in Ho Chi Minh City

Ha Thi Thuy*, Nguyen Le Phuong Anh, Nguyen Tran Thanh Ha & Doan Hang Huong Quyen

Trang: 72-79

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.09

Understanding Lurking Behavior through Intrinsic Motivation: A Behavioral Psychology Approach

Nguyen Tra My*, Tran Thi Van Anh, Tran Chi Cuong, Tran Minh Vu, Le Ba Hung & Do Tran Ha Anh

Trang: 80-88

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.10

The Impact of Sustainable Social Media Marketing on Recruitment Brand Building: The Mediating Role of Social Media Brand Experience

Nguyen Thi Thom

Trang: 89-98

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.11

Examining the Impact of Foreign Direct Investment on Domestic Firm Innovation in Vietnam

Huynh Thi Ngoc Hien & Doan Thi Thu Uyen*

Trang: 99-105

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.12

Solutions to Management and Mitigation of Vietnam’s Greenhouse Gases at Airports

Pham Quang Huy* & Le Nhut Hai

Trang: 106-115

PDF | DOI: https://doi.org/10.61602/jdi.2025.83.13