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Influence of TikTok Content on Gen Z's Shopping Intentions in Ho Chi Minh City

Nguyen Thai Dung, Duong The Duy
Publication date: 2025
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DOI: https://doi.org/10.61602/jdi.2025.85.09
Keywords: Purchase intention; Consumer behavior; Digital marketing; Generation Z; Ho Chi Minh City

Abstract:

Ho Chi Minh City University of Economics and Finance - UEF
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Address: 141-145 Dien Bien Phu, Gia Dinh Ward, Ho Chi Minh City
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