The Effects of Characteristics of In-Store Retail Technology on Customer Citizenship Behavior

Phan Cong Thao Tien; Thai Dien Ngoc Truc; Nguyen Thi Tuyet Nga

doi:10.61602/jdi.2025.85.05

Phan Cong Thao Tien, Thai Dien Ngoc Truc, Nguyen Thi Tuyet Nga

Publication date: 2025

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DOI: https://doi.org/10.61602/jdi.2025.85.05

Keywords: Customer citizenship behavior; CCB; Customer engagement; In-store retail technology characteristics; Sustainable development goals; Work demands-resources (JD-R) theory

Abstract:

The Effects of Characteristics of In-Store Retail Technology on Customer Citizenship Behavior