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Celebrity Endorsement and Social Media Influencer Marketing: Case Study in Ho Chi Minh City
Duong Bao Trung & Nguyen Vuong Hoai Thao*
PDF | DOI: https://doi.org/10.61602/jdi.2025.83.03
Ho Chi Minh City University of Economics and Finance - UEF
License No. 563/GP-BTTTT. Issued on 22nd November 2022
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Email: jdi@uef.edu.vn