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Anthropomorphism, social presence, customer reviews: virtual influencers’ affections
Hoang Cuu Long, Vo Nguyen Tuong Vy & Nguyen Minh Quan
Page: 61-69
PDF | DOI: https://doi.org/10.61602/jdi.2024.74.09
Ho Chi Minh City University of Economics and Finance - UEF
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