Impacts of Fashion Influencers on Consumers’ Purchase Intention at Ho Chi Minh CityNguyen Khac Hieu, Do Minh An, Pham Thi Van Anh, Khong Thi Thanh Lam, Nguyen Thu Thuy, Nguyen Ngoc Phuong UyenPublication date: 2026Page: 1-8 | Issue: 86 Keywords: Theory of planned behavior;TPB; Influencers; Brand attitude; Purchase intention
