The Effects of Characteristics of In-Store Retail Technology on Customer Citizenship BehaviorPhan Cong Thao Tien, Thai Dien Ngoc Truc, Nguyen Thi Tuyet NgaPublication date: 2025Page: 38-47 | Issue: 85 Keywords: Customer citizenship behavior; CCB; Customer engagement; In-store retail technology characteristics; Sustainable development goals; Work demands-resources (JD-R) theory
