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Customer trust and retention in online shopping in Ho Chi Minh City

Tran Thi Thuy Nguyen, Tran Cong Duc
Publication date: 2025/11/15
Page: 104-111
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Issue: 84
Keywords: Gratifications Theory; trustworthiness; customer retention; online shopping; perceived ease of use
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Ho Chi Minh City University of Economics and Finance - UEF
License No. 563/GP-BTTTT. Issued on 22nd November 2022
Address: 141-145 Dien Bien Phu, Gia Dinh Ward, Ho Chi Minh City
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