Factors Influencing Social Media Engagement on TikTok: A Study of Global Smartphone Brands in VietnamNguyen Le Quoc Ca, Pham Thi Minh Ly, Tran Cong DucPublication date: 2025/11/15Page: 70-77 | Issue: 84 Keywords: TikTok; SME; language; content characteristics; non-verbal information; smartphone
