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Customer Satisfaction and Consumer Behavior: The Mediating Role of Digital Banking in Ho Chi Minh City

Luong Huynh Anh Thu
Publication date: 2025/11/15
Page: 62-69
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Issue: 84
Keywords: Ho Chi Minh City; Consumer Behavior; Customer Satisfaction; Digital Banking; Mediating role
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Ho Chi Minh City University of Economics and Finance - UEF
License No. 563/GP-BTTTT. Issued on 22nd November 2022
Address: 141-145 Dien Bien Phu, Gia Dinh Ward, Ho Chi Minh City
Telephone: +84 818 437 136
Email: jdi@uef.edu.vn