The Impact of Virtual Influencer Attributes in Communication on Gen Z's Purchase Intention in Ho Chi Minh CityNguyen Vo Thao Vy, Doan Dinh Vinh, Tran Ngoc Anh VuPublication date: 2025/11/15Page: 36-43 | Issue: 84 Keywords: Communication; Gen Z; Ho Chi Minh city; purchase intention; virtual influencer attribute
