The Impact of Brand Hate on Non-Repurchase Intentions Across Offline and Online Channels in Hospitality ServicesTran Cong Duc, Tran Thi Thu Phuong, Nguyen Thi Kim ThoaPublication date: 2025/09/15Page: 26-35 | Issue: 83 Keywords: Brand hate; hospitality services; non-repurchase intention; online complaining; offline negative word-of-mouth
