The Impact of AI Chatbot and Brand Personality on Gen Z Consumer Behavior in Vietnamese SMEsVuong Gia Ky Nam, Nguyen Chau Thien Kim, Bui Yen Linh, Nguyen Lam Cat Tuong, Vu Khac TrongPublication date: 2025/09/15Page: 1-11 | Issue: 83 Keywords: AI Chatbot; brand positioning; brand personality; customer interaction; SMEs
