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The Impact of Live Streaming on Offline Purchase Intention: The Role of Trust and Flow Experience

Bui Ngoc Tuan Anh, Ly Phuoc Sang, Nguyen Gia Uyen, Tran Huynh Tan Sang, Dang Thanh Tai
Publication date: 2025/05/15
Page: 101-110
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Issue: 81
Keywords: FOMO; Livestream; Trust; Social commerce; Flow experience; Offline purchase intention
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