Influencing factors of mobile commerce usage in Ho Chi Minh City

Abstract:

The development of e-commerce in Vietnam is very strong, especially after the COVID-19 pandemic, businesses have to change and switch from traditional sales methods to e-commerce. The research objective is to identify factors affecting the intention to use e-commerce in Ho Chi Minh City. With the non-authenticated convenience sampling method used to collect 264 questionnaires from Ho Chi Minh City consumers. The study used a multivariate regression model to test the hypotheses. The research results found that the factors affecting the intention to use e-commerce of Ho Chi Minh City consumers in descending order are Perceived usefulness, Concern about security, Perceived ease of use, System qual- ity, Service quality and Social influence. These findings will guide the activities of e-commerce businesses to promote consumers to use e-commerce transactions. In addition, the research results are useful for scholars, researchers, policy makers and practitioners.